SKU: #162040743

influence: The Psychology of Persuasion (Collins Business Essentials) Paperback

Name: influence: The Psychology of Persuasion (Collins Business Essentials) Paperback Author: Robert B. Cialdini Book Format: Paperback Genre: Business & Economics ISBN: 9780061241895 Language: English Pages: 201-300 Pages Publish Year: 2006 Publisher: Harper Business Sub Genre: Business Analysis Books About the Author About the Author: Dr. Robert B. Cialdini is an American psychologist, professor and writer with expertise in the areas of persuasion, compliance and negotiation. Sometimes referred to as the Godfather of Influence, Robert B. Cialdini is one of the most cited and respected social psychologists worldwide. He is also the founder and president of Influence At Work, a strategic planning and consulting organization aimed at assisting companies in increasing their performance. Dr. Cialdini's clientele includes organizations like Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, , Merrill Lynch, Nationwide Insurance, Pfizer, AAA amongst many others. Country of Origin: India